Inside Jordi Roset’s Barcelona Apartment (@where.ismyroom)
We met Jordi Roset some time ago — he’s a guy from Barcelona who runs the Instagram account @where.ismyroom, where he shares inspiring interiors from his own space as well as from people around the world. Jordi also owns a vintage clothing shop, so he is undoubtedly a visually oriented person and dedicates a lot of his life to this field.
Recently, he moved into a new apartment that balances warm and cool materials such as concrete and wood/plywood. This contrast really appeals to us, because our assortment also balances between the colder, industrial feel of aluminium or glass and the warm lamp tones or the coziness provided by our blankets.
We explored several themes — sentiment, inspiration, and the flow and change of the environments that surround us. We invite you to dive into this conversation.
Jordi is interviewed by our colleague Greta Rekštytė, and Jordi’s home was photographed by Žymantė Štankelytė.
GR: Jordi, how would you introduce yourself to someone you’ve just met?
JR: I’m Jordi, I’m passionate about interior design and fashion. I love exploring how spaces and clothes can express identify and mood. I also run a vintage clothing store, which connects me to stories behind objects and garments. For me, both interiors and fashion are about creating atmospheres that feel personal and inspiring.
GR: You have entered a new chapter — moving into a new apartment in Barcelona and designing it. Tell us about the search journey. What were the main criteria for your place, and what were the first things that caught your attention here?
JR: This apartment had always caught my eye, even before I lived here. An instagram follower mentioned they were moving out, and that the owner, Luis Tresaco, who is also the architect who carried out the renovation, was looking for someone who would truly appreciate the renovation. It felt like the right moment. My main criteria were light, character, and sense of history, I didn’t want something generic. When I first walked in, the atmosphere immediately struck me: the balance between the old structure and the thoughtful updates made it feel both authentic and inspiring. It wasn’t about ownership for me, but about finding a place that resonated with my taste and lifestyle.
GR: Your new place has these beautiful windows that fill the rooms with subtle light — and you added those semi-translucent glass walls. Plus, we’ve spotted quite a few lamps around your home, including our glass block lamp. How important is natural and artificial light in your space — and in a city like Barcelona?
JR: Light is one of the most important elements for me at home. Natural light sets the rhythm of the day and gives the space its personality, especially in Barcelona, where the sun creates such beautiful contrasts between warm tones and deep shadows. Artificial light, on the other hand, feels almost like fashion accessories: each lamp adds mood and characte. The Glassblock lamp is particularly special to me because it’s made from the blocks used in the 70’s to build walls, and the building where I live dates back to 1965. They belong to the same era, so the lamp feels like a natural continuation of the apartment’s story.
GR: Tell us more about your approach to materials. Your home has this wide mix: concrete, metal, wood, brick, glass, fabric. Raw, exposed, yet united. Was this a vision you had beforehand, or something that grew with the space?
JR: I’ve always been fascinated by materials and how they carry different energies. Concrete feels strong and timeless, wood brings warmth, glass adds lightness, and fabrics soften everything. The apartment gave me the framework, and I just layered with furniture to highlight its character.
GR: There are quite many contrasts in your home — like cold concrete next to the plywood table and benches. What do you think such contrasts bring?
JR: For me, the contrasts are what make a space feel alive. I love the dialogue between materials that don’t naturally belong together, the coldness of concrete against the warmth of plywood, or the roughness of brick beside smooth glass. These juxtapositions create tension, but also balance. They remind me that a home doesn’t have to be perfect or polished; it can be layered, surprising and full of character. I think contrasts honesty, they show the rawness of the space while highlighting the beauty of each element.
GR: Are you someone who needs a fully furnished home from day one, or more of a “create as I go” person?
JR: I’m definitely more of a ‘create as I go’ person. For me, a home is never finished on the first day, it’s something that grows with time, with experiences, and with the objects that find their way into it. I enjoy leaving space for discoveries, for pieces that appear unexpectedly and feel right. It allows the apartment to evolve naturally, reflecting not only my taste but also the rhythm of my life. I think that’s what make a space feel authentic, it’s not staged, it’s lived.
GR: Vintage and “design classics” are having a big renaissance. And you run a vintage clothing store yourself. Do you see parallels between curating a wardrobe and curating a home?
JR: Absolutely, I see a strong parallel between the two. Curating a wardrobe and curating a home both start with intuition — a sense of what feels authentic and timeless. In my shop, I look for garments that carry history and character, pieces that can be reinterpreted in a modern context. At home, I follow the same instinct: I choose furniture and objects that speak to me, whether they’re vintage finds or design classics. Both processes are about storytelling, about creating a narrative through materials, textures, and forms. In the end, it’s not about trends, but about building something personal and enduring.
GR: How do you look for furniture and objects — do you keep a wishlist, actively search, or wait for things to appear at the right moment? Is there a dream object you hope to own someday?
JR: I don’t really keep a strict wishlist. I prefer to let objects find me rather than chase them. Sometimes I actively search, but most of the time it’s about being open to discovery — walking into a flea market, visiting a small gallery, or stumbling upon something unexpected. That’s when the most meaningful pieces appear. I like the idea that furniture and objects carry a story, and they arrive at the right moment to become part of mine. As for a dream object, I would love to own a Jean Prouvé piece one day — something that embodies both function and poetry.
GR: What’s your take on a side/coffee table — an accessory, or a functional and important part of the home? I’ll ask openly — what do you think about our Neowise Aero Coffee Table?
JR: I see a coffee table as much more than an accessory, it’s a central piece that shapes how people gather and interact in a room. It’s where conversations happen, where books and objects rest, and where daily rituals take place. For me, it has both functional and emotional importance. The Neowise Aero Coffee Table feels like a sculptural element as well as a practical one. I love how its design balances lightness and presence, making it a piece that can anchor a space without overwhelming it. It’s the kind of object that invites you to slow down and notice the details.
GR: Are you sentimental about things? Are you a “one furniture for life” person, or someone who enjoys changes and moving furniture around?
JR: I’m sentimental in the sense that I value the stories objects carry, but I don’t feel the need to keep everything fixed forever. I enjoy moving furniture around, experimenting with new arrangements, and seeing how the atmosphere shifts. Some pieces stay with me for life because they feel timeless, while others change as my mood or the space evolves. For me, that fluidity keeps the home alive.
GR: Your Instagram page shares interior inspiration from around the world. It almost acts like a huge visual library — maybe even a taste practice. Do you feel it influences your decisions at home? Or did you already have a clear idea of how your new apartment should look?
JR: My Instagram is very personal, it’s a mix of interiors that inspire me and glimpses of my own home. In a way, it has become a visual diary, a place where I collect atmospheres, materials, and moods that resonate with me. Of course, it sharpens my eye and keeps me curious, but I don’t see it as a guidebook. When I moved into my apartment, I already had a clear sense of how I wanted it to feel. Instagram enriches that process, helping me refine ideas and connect them to a broader context, but the decisions I make at home always come from intuition and my own rhythm.
GR: After seeing so many interiors, do you spot any trends? How do you react to them?
JR: I do notice trends, especially through my Instagram where I collect and share interiors from around the world. Minimalism, natural materials, and sculptural furniture are very present right now. I find it interesting to observe these movements, but I don’t feel the need to follow them strictly. For me, trends are more like a conversation — they can inspire or challenge me, but I always filter them through my own sensibility. I prefer to create a home that feels personal and timeless rather than one that simply reflects what’s fashionable at the moment.
GR: Barcelona has this particular rhythm between light and shadow — warm light, deep architectural shadows. Do you feel your home connects to that?
JR: Yes, I feel my home is very connected to that rhythm. The large windows capture the warm Mediterranean light, while the semi-translucent glass walls and raw materials create subtle shadows that shift throughout the day. It’s almost like the apartment is in dialogue with the city — reflecting its brightness but also embracing its depth. That play between light and shadow gives the space a sense of movement and poetry, which feels very true to Barcelona.
GR: Do you have a sense of how this home will change in the next few years — or do you prefer not to imagine too far ahead?
JR: I don’t like to plan too far ahead when it comes to my home. For me, the beauty of a space is that it evolves naturally — with new discoveries, changing moods, and the rhythm of daily life. I imagine the apartment will continue to transform as I add or move pieces, but I don’t want to fix a vision of the future. Leaving room for spontaneity keeps the home alive and authentic.
GR: If your home were in another city — say Paris or Berlin — do you think it would look different?
JR: Yes, I think it would inevitably look different. Cities have their own rhythms, atmospheres, and cultural layers, and a home absorbs that energy. In Paris, my apartment might feel more ornate and romantic, shaped by the city’s elegance and history. In Berlin, it could lean toward minimalism and rawness, reflecting its industrial edge and experimental spirit. Here in Barcelona, the light and warmth play a central role, so the space feels layered and poetic in a way that belongs to this city.
GR: What makes a home feel “warm” to you? Light, materials, sounds, small accessories like blankets, or maybe people?
JR: Warmth in a home comes from a combination of elements. Light plays a huge role — the way it softens materials and creates intimacy. Textures like wood, fabric, and natural fibers add comfort, while small accessories such as blankets, plants, or even music bring everyday warmth. But above all, it’s people who make a space feel alive. A home becomes truly warm when it reflects shared moments and personal stories.
GR: What’s one detail in your home no one notices immediately, but you’re very proud of?
JR: One detail I’m especially proud of is the terrace. It’s not something you notice right away when you enter, but it completely changes the way I experience the apartment. It’s a hidden extension of the home — a place where light, plants, and quiet moments come together. For me, it’s both a retreat and a stage for daily rituals, and that subtle presence makes it one of the most meaningful parts of the space.
GR: How have the Kismas pieces found their place in your new home? Do they shape certain corners or moods?
JR: The Kismas pieces have integrated very naturally into my home. They don’t feel imposed, but rather like they belong to the rhythm of the space. The glass block lamp, for example, creates a soft glow in the evenings that adds intimacy and warmth. The Neowise Coffee Table has become a sculptural anchor — light yet present, functional yet poetic. It shapes the living area without overwhelming it, offering both utility and atmosphere. Each piece finds its own corner and mood, becoming part of the apartment’s story rather than standing apart.
GR: What do your friends say when they enter your home for the first time?
JR: Friends often tell me the apartment feels calm yet full of character. They notice the natural light immediately, and how it shapes the atmosphere throughout the day. Many comment on the openness of the space, the way objects seem to belong together, and the subtle contrasts between raw materials and softer details. What surprises them most is the sense of peace — once inside, it doesn’t feel like you’re in the middle of Barcelona at all. That quietness, combined with the warmth of the design, makes the home feel like a retreat.
GR: Now that you’ve lived here for a little while — what is a moment of the day you enjoy the most at home? A small ritual you do?
JR: My favorite moment is late afternoon, when the light begins to soften and the apartment feels calm. The terrace becomes a retreat, filled with quiet and a sense of pause, almost as if the city outside disappears. It’s the time when I can breathe, enjoy the atmosphere, and let the space reveal its most peaceful side.
GR: Any advice for someone designing their home? A lesson you’ve learned?
JR: I’ve learned not to rush to “finish” a home. For me, the most inspiring spaces are those that evolve slowly, shaped by instinct, memory, and curiosity. I try to balance function with poetry—every object has a role, but it also tells a story. I love playing with contrasts: vintage pieces against modern lines, soft textures beside raw surfaces. Light is my greatest collaborator; I watch how it shifts throughout the day and let it guide my choices. And I always leave room for surprise—a playful detail or unexpected motif that makes me smile without needing explanation.
GR: And last one, for fun. If your home were secretly the home of someone famous — an artist, musician, filmmaker — who do you think would feel at home here?
JR: If my home were secretly the home of someone famous, I believe Miquel Alzueta would feel right at home here. As a gallerist and antiquarian, he shares my belief that a home shouldn’t be rushed to be finished; instead, it should be an inspiring space that evolves slowly, shaped by instinct, memory, and curiosity.